We will now bring this portfolio site to order
As creative director and head of PR for Brookstone, I get to test drive massage chairs, fly helicopters and say words like Frog-O-Sphere™ on a pretty regular basis. It's a fun job and I love it.
In addition to bread-and-butter copywriting, my technical specialties include:
• Branding
• Packaging
• Email
• Social Media
• Creative Direction
• Retail, Web and Video Copy
• Paid Search
• Speech Writing
• Public Relations
• B2B and Corporate
• Affiliate Marketing
• Project Management
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Where I've been all your life...
Brookstone/Apex, Nashua, NH, 2004–Present
Gifts, gadgets and gizmos for better living.
Director, Creative and Digital Marketing, 2018–Present
Create content and direct search, email, affiliate and social marketing programs for Brookstone.com.
Creative Director and Head of PR, 2013–2018
Developed and executed creative marketing and PR communications across all channels for leading specialty retailer with 250 stores, 19MM catalog circulation, 50K-page web site and home shopping TV campaigns. Led team of 8 writers, videographer and art director. Wrote lots of everything for everyone.
Copy Director (2012–2013)
Copy Chief (2006–2012)
Senior Copywriter (2004–2006)
Biggest thing I’ve learned at Brookstone
Nobody reads in retail. They see. Write to be seen.
PC Connection, Merrimack, NH, 1998–2004
End-to-end IT solutions for home, business and government.
Copy Chief
Rebranded the company as a B2B solutions provider, as opposed to a PC-by-mail catalog store. Led team of 4 writers. Was hired here as a junior copywriter and began learning about advertising.
Biggest thing I learned at PCC
It’s all about the deal. For the customer, not us.
Rosencrantz & Guildenstern Banknote Corporation, Milford, NH, 1992–1998
The world’s first rock-and-roll check company.
Co-Founder
Created and marketed lines of alternative personal checks, stationery and nightlights with skulls, vultures, Michelangelo, Munch, Van Gogh, and other art. Designed products, bought ads, served customers.
Education
University of New Hampshire, Durham, NH
—MA, Writing, 1990
—BA, English, 1988