Brookstone Launch
We turn new ideas into household names

Brookstone Launch is an end-to-end development, manufacturing and retail program that can help you realize the full potential of your product idea—no matter what stage of development you’re in. 

For products chosen to be carried in Brookstone stores, our integrated marketing and sales approach can give your product access to:

• End-to-end design and engineering

• Cost-effective manufacturing

• Product packaging

• U.S. and international compliance testing

• Product placement, signage and expert sales associates

• Customer service, returns and shrink control

• Ecommerce

• Marketing, advertising, PR and social media

• Wholesale and retail distribution

We work with all kinds of partners: solo inventors, small startups and larger companies with opportunities in areas outside their expertise. The best part of Brookstone Launch is that it gives you access to so many things you need, no matter how small you are or how big you grow.

 Because everyone deserves to feel good

• TheraSpa® by Brookstone
  from the most trusted brand in massage
  For decades, people have come to Brookstone for premium-quality home and portable massagers. No brand is better recognized or trusted in this growing category.

• Premium Brookstone massage
  at affordable price points
  We engineer and build massagers to reach and soothe every musclein the body. With TheraSpa®, we now offer premium Brookstone massage in a more affordable line of massagers.

• Packaging that sells itself
  Brookstone packaging captures the eye, sells the benefits, and closes the sale without assistance.

A Brookstone product is

• Simply beautiful in design

• Easier and more fun to use

• Higher in quality for the price

• Surprising and delightful to discover

• And it gives an advantage to its owner

Today is a big day for us

We got stronger. Took on some new talent.
And changed our personality just a bit.
Today, you joined Brookstone, and our adventure began.

Brookstone PLUS™
Innovation & Retail Platform

Brookstone PLUS is a network of relationships between Brookstone, maker communities, product incubators, global brands and Sanpower Group manufacturing companies who have joined forces to accelerate innovation and bring new products to markets worldwide. 

Brookstone PLUS gives makers: 

• Faster access to stores in U.S. malls 

• Customer feedback and analytics essential to product development 

• The ability to sell products in A-level malls at low cost structures that arecompetitive to online marketplaces

• Access to global manufacturing and distribution resources

Brookstone Makers Showcase:

At the heart of the Brookstone PLUS platform is the Brookstone Makers Showcase Store. The demo-friendly store combines top products from the Brookstone collection with the best innovations from crowdfunding and new tech brands from around the world.

• Dramatic displays in A-level mall stores

• Makers and brands from the U.S., Finland, France, Israel, China and the rest of the world

• World’s best team of product demonstrators

• Traffic analytics with feeback from customer interactions

• Meet-the-Maker store events

• Retail cost structures that best fit your situation 

Makers and Brand we helped launch

People go to Brookstone to see the next big thing. Here are just a few of the innovative makers and brands we’ve helped bring to market.

Brookstone Design USA

The only thing we like as much as discovering new products is inventing them ourselves. At Brookstone Design USA, we create some of the most loved and trusted brands in retail—and bring them to customers all over the world.

Once upon a time there was a small bed company... 

By now we all know the name Tempur-Pedic®. We’ve heard about how its pressure-relieving TEMPUR® material traces its roots to NASA technology used to protect astronauts. We’ve heard the passionate testimonials of friends, family and neighbors who are crazy about their beds.

But once upon a time, very few people had even heard of this new bed company. Until they started being sold in Brookstone retail stores. 

We trained our staff on the many benefits of this new sleep technology. Then we trained our customers. 

Over the next 17 years, Brookstone introduced millions of people across America to this revolutionary (and more comfortable) type of bed.

And helped Tempur-Pedic® become a household name.

Parrot® takes flight

When the European tech company Parrot® was ready to release their revolutionary flying video game into U.S. skies, they chose Brookstone® as their exclusive launch partner. 

As the first Wi-Fi enabled quadricopter to be controlled by iPod touch® devices, AR.Drone was breaking a lot of ground, and making a lot of news among tech fans. 

It was crucial that their retail partner be tech-savvy, have a great in-store demo environment, and have national reach in the malls, online and in the media. 

Brookstone implemented a multichannel sales and marketing campaign that helped make AR.Drone the hottest holiday gift of the year.

In the beginning

In 1965, a Harvard-trained engineer and former auto company executive named Pierre de Beaumont placed a small ad in the back of Popular Mechanics Magazine. In it, he offered hobbyists and other innovation-minded people a new way to get their hands on hard-to-find tools and smart new inventions. The name of the small New England farm from which he and his wife Mary Deland ran their mail-order 
business was Brookstone.

They scoured suppliers in New York City for dental clamps and dovetail saws and exercised tight pliers while watching TV at night before shipping to customers. Next came un-dullable kitchen knives, self-watering plant pots and do-it-yourself brick laying frames for homeowners.    

In 1973, Brookstone built its first walk-in retail store in Peterborough, New Hampshire. Word got out that tools, gadgets and gifts from Brookstone were smart, reliable and fun to use. 

 These were the qualities that we built into our products over the coming decades as we expanded our stores across the U.S., and developed our wellness, travel and entertainment product lines