Luck favors the prepared
When it comes to earned media, preparation, planning
and the ability to scramble into action are all fine
and necessary, but sometimes it's just luck.
It's always a good day when your CEO promotes the brand on CNBC. It's a great day when it's Steven Goldsmith (left).
Always a pleasure working with Jill Martin (and Kathy Lee and Hoda).
Ok, so this was a sponsored ad rather than earned media, but with 1,237,879 views (and counting) it sure felt free. The best, most enjoyable ad we've ever done. Thank you, Fitness Marshall and the Booty Squad, for making the world a better place.
A Boston radio show took some time one day to tease Rob Gronkowski about our Gronkball Bluetooth Speaker and Football. I couldn't send the guys more samples fast enough. It was like Christmas in July.
