What's in the box?
Particularly for wholesale accounts, Brookstone packaging
has to be the salesperson in print. At Brookstone,
every day is boxing day.
Any copywriter is who says naming products isn't the hardest thing ever is either new, not lawyered-up or lying. The exception for me was Frog-O-Sphere™, which was the only name that ever came (or cleared) easily. And, yes, you're correct—the frogs were not in the box. They were in a lovely aquarium out back, waiting to be adopted.
